The Matangi Difference

We are the only New Zealand beef producer who has full control over the curation of our product.

Our boutique Beef herd are bred specially for premium eating quality and we take special care at ever step of the process, with no compromises along the way.


We only produce beef which has been bred and grown on our two properties. We select the breeding of our animals to produce optimum eating quality in our beef. We aim for high intramuscular fats (marbling), and ultimately a tender product full of flavour.


Our 100% grass fed Angus cattle are grown on our two properties for 24-32 months. They spend their life in a low stress environment where they are free to roam with their same mates for the duration of their life.


Matangi Angus Beef is hung on the bone for three weeks allowing flavour and tenderness to develop. Our Master Butcher then carefully prepares the cuts to our clients specifications.

The 'Matangi Passion' drives us to do our best for our land, our animals and our customers.

The quality of our land is a key ingredient to raising healthy, strong and ultimately flavoursome Angus cattle. We breed and raise our animals over two properties within the Tuki Tuki catchment. Lush grass on nutritious soil, clean water in every paddock, shady trees, all contours of landscape – the perfect backdrop for contented animals. And we're constantly improving these wonderful places by planting native trees, fencing off creeks, protecting the soil and our water sources.

Our mission is to provide the best quality Angus beef for New Zealanders to enjoy, not for export. We researched and chose specific genetics and optimised our farms to be perfect for Angus cattle before we started building our herd. We also found our very own butchery team who understood our thinking.

In 2019, we released the first 28 animals to the market, born and raised on Matangi. The result was outstanding, with a quality that took our pioneer customers by surprise.

Robert HaselsteinerOwner
Jamie GaddumFarm Manager

We decided we wanted to breed Angus cattle for several reasons...

Perfectly raised and groomed Angus cattle provide a quality of meat that is second to none. 100% Angus is different from Wagyu or Wagyu cross breeds – Angus is what connoisseurs refer to as “the real steak”.

Angus cattle do extremely well on grass and on our land in Hawke’s Bay – they love the contours from flats to steeper hills and they take the swings from hot summers to fresh pacific winters with ease – they are robust, but lovely and friendly animals.

The Matangi Principle is very clear: full control over breeding, animal wellbeing, farming practices and the butchering process. Quality not quantity! - ROBERT HASELSTEINER

We are a boutique producer focused only on quality.

We were convinced that with the right mixture of science and experience, we could create a herd with outstanding eating quality features. The success of our first release in 2019 proved us right.

We are a boutique producer focused only on quality - our meat is not for export. We are constantly working to improve the eating quality features of our herd. Crafting superb meat starts with the best genetic predisposition and ends with butchering the fine cuts to precision.

But we leave one responsibility with you, our customers – cooking our meat to perfection!

We always have four generations on the farm.

Cows and bulls, calves, yearlings and two-year olds, keeping farm manager Jamie busy, but he loves every minute of it. We love our Angus cattle, and we are proud of them. Raising them from birth to strong two-year old steers and heifers is done with passion and dedication by farm manager, Jamie Gaddum.

First, our calves run with their mothers and after weaning (the day of adolescence when they leave mum behind) they run in closed herds with their peers of the same age. On the Matangi properties they move around a lot enjoying lush grass and good water with the least amount of stress possible, at all ages. Yard times are minimal and optimal animal healthcare is paramount and of course our cattle are free of steroids, hormones and antibiotics.

We treat our cattle with respect as we want them to have the perfect life, over the time they are with us.

where it all started

From the backdrop of the Tuki Tuki River

Matangi is a place of mystic beauty – craggy mountain ranges, gentle rolling hills, fertile river flats, fresh spring water, native bush and 2.5 kilometres of river frontage. Our land is a paradise for our animals and for us. Matangi is the Maori word for breeze – just what we need during long hot Hawke’s Bay summers.

Learn about our sustainable farming practices

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